Choosing the Perfect Countertop : Granite or Quartz?

granite vs quartz

As an importer specializing in granite and quartz countertops, you’re about to embark on a journey that offers great revenue potential. These versatile materials, known for their aesthetic appeal and durability, are your ticket to success. In this comprehensive guide, we will explore the intricacies of granite and quartz countertops while focusing on how including both materials in your product portfolio can drive your revenue to new heights. We’ll also introduce you to Flodeal, a reputable manufacturer and exporter of granite and quartz, with products available at FOB Indian Port prices ranging from $3 to $15 per square foot for granite and $4 to $10 per square foot for quartz.

Technical Comparison – Granite vs Quartz


Granite: This natural wonder is primarily composed of quartz, feldspar, and mica. Quarried in large slabs and cut for countertops.
Quartz: Quartz countertops are engineered surfaces, made up of 90-95% crushed natural quartz, resins, polymers, and pigments.


Granite: Each slab of granite is a work of art, featuring unique colors, patterns, and veining that set it apart. No two slabs are identical.
Quartz: Quartz countertops provide a consistent look, designed to mimic natural stone, offering a wide range of colors and patterns.


Granite: Known for its durability and high heat resistance, granite can handle regular wear and tear, including scratches and chips. It requires periodic sealing for stain resistance.
Quartz: Exceptionally durable and resistant to scratches, chips, and stains, and it doesn’t need sealing, making it virtually maintenance-free.


Granite: Granite countertops require regular sealing to maintain stain resistance, but they can be easily cleaned with mild soap and water.
Quartz: Quartz is low-maintenance and easy to clean with mild soap and water. Its non-porous surface is highly resistant to staining.


The versatility of granite and quartz countertops offers importers numerous opportunities for revenue growth. These surfaces can be used in various applications, including:

  • Kitchen Countertops: Both granite and quartz are kitchen superstars, offering durability and resistance to heat and moisture.
  • Bathroom Vanities: Perfect for bathrooms, granite and quartz countertops are resistant to water and moisture.
  • Fireplace Surrounds: Granite and quartz are excellent choices for elegant, heat-resistant fireplace surrounds.
  • Outdoor Kitchens: While granite can withstand outdoor conditions, quartz may not be suitable for prolonged exposure to direct sunlight and high temperatures.

Pros and Cons:

Granite Countertops:


  1. Natural Beauty: Granite’s natural patterns and colors are a strong selling point for many customers.
  2. Heat Resistance: Highly resistant to heat, making it ideal for kitchens and other high-heat areas.
  3. Durability: Known for its long-lasting nature and resistance to scratches, increasing its appeal.
  4. Value: Installing granite can enhance the value of your products and your customers’ homes.


  1. Maintenance: Regular sealing is required to maintain stain resistance, which can be a drawback for some customers.
  2. Price Variation: Prices can fluctuate significantly depending on the type of granite chosen, making budgeting a challenge.
  3. Limited Color Choices: The natural variations may restrict color options for customers.

Quartz Countertops:


  1. Consistency: Quartz offers a uniform appearance with a wide range of colors and patterns to match customer preferences.
  2. Durability: Highly resistant to scratches, chips, and stains, ensuring long-lasting satisfaction for customers.
  3. Low Maintenance: Quartz is virtually maintenance-free, as it does not require sealing, simplifying the post-import care process.
  4. Hygienic: The non-porous surface makes it resistant to bacteria growth, a critical consideration for health-conscious customers.


  1. Limited Heat Resistance: It is not as heat-resistant as granite, requiring caution with hot cookware.
  2. Artificial Appearance: Some customers may prefer the natural beauty of granite, and quartz’s consistent appearance may not align with their preferences.
  3. Price: Quartz tends to be pricier than some natural stone options, but its durability and low maintenance can justify the cost

Pricing Comparison as it Matters for Importers:

Pricing is a critical factor in your import business. The cost of granite and quartz countertops can vary based on the material type, color, finish, and location. As an importer dealing with Flodeal, you can expect FOB Indian Port prices ranging from $3 to $15 per square foot for granite and $4 to $10 per square foot for quartz.

This pricing range provides you with a competitive edge, allowing you to offer products at various price points to cater to a broad customer base. Importers have the flexibility to choose products that suit their target market’s preferences and budget constraints.

Increasing Revenue with Granite and Quartz:

  1. Diversify Your Portfolio: By offering both granite and quartz at competitive FOB Indian Port prices, you can attract a wider customer base, catering to those who appreciate the natural beauty of granite as well as those who prefer the consistency and low-maintenance of quartz.
  2. Market Segmentation: Consider segmenting your marketing and advertising efforts. Highlight the natural elegance of granite for traditional and luxurious spaces, and promote the practicality and contemporary aesthetics of quartz for modern environments.
  3. Educate Your Customers: As an importer, you have the opportunity to educate your customers about the features and benefits of each material. Provide detailed information about maintenance, heat resistance, and durability to help them make informed choices.
  4. Bundle Deals: Offer package deals that include both granite and quartz countertops for different areas of the home. This can be particularly appealing to customers who are renovating multiple spaces.
  5. Customization: Provide customization options for both materials, allowing customers to choose specific colors and patterns to suit their unique preferences.
  6. Network with Homebuilders and Designers: Connect with homebuilders and interior designers who can recommend your products to their clients. Having both granite and quartz in your portfolio makes you a one-stop solution for a variety of design needs.

Flodeal as a preferred choice for Your Granite or Quartz needs

As an importer, the inclusion of both granite and quartz in your product portfolio offers a world of opportunities for revenue growth. These materials cater to different customer preferences and needs, and understanding these distinctions will enable you to provide tailored solutions.

With FOB Indian Port prices ranging from $3 to $15 per square foot for granite and $4 to $10 per square foot for quartz, you can deliver competitive pricing to your customers. Consider your target market, budget, and the specific applications when making your import decisions. Both granite and quartz offer unique advantages and can provide long-lasting beauty and practicality for your customers. And when you’re ready to source these materials, remember to explore Flodeal, a reputable manufacturer and exporter of granite and quartz, serving importers worldwide. Your decision to include both granite and quartz in your portfolio is the key to expanding your revenue and offering unparalleled choices to your customers. The journey to increased revenue and customer satisfaction starts here!